Who We Are
We are an independent, boutique wealth management firm located in Miami Beach. Our clients-first approach is driven by integrity and core values, with a keen focus on your long-term success.
We invest in creative solutions. We invest in personal connections.
We invest in you.
A culture built on integrity and transparency
We celebrate your uniqueness, your authenticity, and the knowledge that you understand that we are on your side. This cannot be achieved without a level of trust that we believe is paramount to the client / advisor relationship.
Respected leaders in the finance industry
Our unwavering commitment to putting our clients first has driven our success, and the industry has noticed. We are honored to have been recognized by our peers for various awards throughout our tenure, a feat we could not have achieved without our amazing team and clients.
Miami Beach based, with an extensive global reach
Although our home office is in Miami Beach, we have a broad range of strategic partners that are instrumental to our international resources. From Shanghai to Monaco, New York to the Caymans, We strive to be experts on a global scale.
Our Story
After nearly 20 years in the financial services industry, we grew frustrated by the constraints and red tape of being employees of large banks. In 2012, we sought to create our own boutique advisory firm based on the principles of independence, transparency and client advocacy. We unapologetically embody an anti-corporate culture. Located in the heart of South Beach, we personify our surroundings: laid-back, easy-going, and approachable. Our office feels more like a Silicon Valley start-up loft with high ceilings, industrial lighting and collaborative whiteboard walls than a stodgy old Wall Street private bank. We are extremely professional; yet display a unique family-oriented environment that is comfortable and familiar for all clientele. We embrace new technology to enhance the client experience.
Community and culture are paramount.
We are proud of the community we have built with clients, friends, and business partners, and continue to serve the community where we live and work. Our unified-team culture drives collaboration and connection, with a continued focus of putting our client first.
Michael Rose, Founder of Rose Capital AdvisorsWe provide comprehensive financial planning, overall wealth management, and strategic investment advice to high net worth individuals, entrepreneurs, and families who seek unbiased, intelligent advice and counsel. We are responsible for the crafting of customized investment solutions and for advising clients regarding matters related to investment policy, asset allocation, cash flow analysis, product selection, and performance analytics. Our practice is reserved to an exclusive group of uniquely successful clients, allowing us the time needed to carefully customize our services and solutions.
Meet the Team
Managing Partner
Michael Rose is the Founder and Managing Partner of Rose Capital Advisors, and has been providing strategic investment advice and wealth management services for over 27 years. He started the firm to create a culture unlike the typical financial advisor tradition. Michael prioritizes core values above all: a collaborative team-based approach, a client-first focus, and a commitment to a work / life balance, including taking part in high-impact community projects that benefit both the people around him and the clients he serves.
Michael Rose has been providing strategic investment advice and wealth management services for over 24 years. Prior to Founding Rose Capital Advisors, Michael spent over 7 years with Dominick & Dominick LLC, a firm with rich history and tradition dating back to 1870, and prior to that, with Wachovia (now Wells Fargo), where he spent several years working in their Private Client Group in New York City and Miami. During this time, he dealt with top-level executives from several of Wachovia’s key corporate banking clients. Michael also spent four years at another NYSE member firm in New York City, and opened that firm’s first international office in Toronto, Canada. Michael’s practice is reserved to an exclusive group of distinctive clients, comprised of High Net-Worth Individuals, Small Institutions, Professional Athletes, Entrepreneurs, Family Offices, and Non-Profit Foundations, with specific expertise in alternative investments such as Hedge Funds, Private Equity/Leveraged Buyouts, Venture Capital, Commodities/Managed Futures, Real Estate, and Timberland, totaling in excess of $1Billion of capital raised.
Michael received a Bachelor of Science degree in Finance from Syracuse University and also studied abroad in Madrid, Spain. His professional licenses include:
- Certified Financial Planner™ certification
- General Securities Registered Representative NYSE/FINRA (Series 7)
- Uniform Investment Adviser (Series 65)
- Uniform Securities Agent State Law Examination (Series 63)
Michael is a very active member of the local community of South Florida and has joined forces with other distinct individuals and organizations for philanthropic causes. Michael has served on the Board of Directors of the Make-a-Wish Foundation of Southern Florida, one of the most recognizable charitable organizations as well as one of the top-ranked and most trusted brands in the United States, and was a member of the Foundation’s Endowment Investment Committee. He is also a member of several other professional and charitable organizations, including participation as a board member of Overtown Youth Center (fka Mourning Family Foundation) and a Limited Partner Advisory Committee (LPAC) member for several private equity and venture capital funds.
Michael is married and lives with his wife Luanne and daughter Olivia in Miami Beach, FL.
Director of Business Development
As Head of Business Development for Rose Capital Advisors, Gareth Evans brings over 25 years of experience in the financial services industry and is responsible for identifying, initiating, and cultivating new strategic relationships worldwide, in order to grow and expand our brand. His specific areas of focus include: new client acquisitions (high net worth individuals, family offices and small institutions), exploring new alternative investment manager relationships, new advisor tuck-ins, and all public relations, social media, and marketing initiatives. Additionally, Gareth oversees and ensures a seamless on-boarding process for new clients and advisory teams as they integrate into the Rose Capital Advisors and Dynasty Financial Partners network.
Prior to joining Rose Capital Advisors, Gareth spent nearly a decade working in the Private Client Group at Dominick & Dominick LLC., a firm with rich history and tradition dating back to 1870. Before that he worked for another fast-growing NYSE member firm, where he helped expand its private client business as well as their fund of funds and venture capital activities. Gareth started his career at Julius Baer in New York City in 1993, where he worked on their foreign exchange, options and precious metals desks, as well as the spot forex overnight desk, which at that time was one of the only NYC based 24-hour trading desks on Wall St. He currently holds his Series 7 (General Securities Representative) and Series 66 (Uniform Combined State Law Examination).
Gareth has been active in several charitable endeavors in New York City over the years, supporting various causes including Love Heals (AIDS Charity), Susan G. Komen, the most widely known, largest and best-funded breast cancer organization in the United States. Since moving to Miami in 2016, he has become a significant supporter of Best Buddies International. He is an avid outdoor enthusiast, having completed over 25 marathons, he has trekked to Mt. Everest Base Camp and participated in the ICE MARATHON in Antarctica in November 2015, the North Pole Marathon in 2017, and in 2018 , he ran 7 marathons on 7 continents in 7 days. Most recently, he completed a 5-day stage race in Lapland, Sweden, running over 140 miles. Originally from Zurich, Switzerland, Gareth matriculated at the prestigious King’s School in Canterbury, UK and received a Bachelor’s of Law (LLB) degree from King’s College, University of London. He now resides in Miami, FL.
Director of Operations
As Director of Operations, Mitch Romano is responsible for all back office logistics, client service, and interfacing with Pershing, our custodian. Prior to joining Rose Capital Advisors, Mitch worked with Michael for over 7 years at Dominick & Dominick. Mitch began his career in the financial services industry in 2000, working in the operations department at UBS Paine Webber, and then Morgan Stanley’s global wealth management division, where he worked his way up to complex service manager.
Mitch is a Miami native and studied accounting and finance at Miami Dade College. His professional licenses include Series 7 (General Securities Representative) and Series 66 (Uniform Combined State Law Examination).
Mitch lives in Miami with his wife and high school sweetheart of 20 years, Monica, and their beautiful daughter, Samantha.
Financial Advisor | Brand Strategist
As a Financial Advisor, Ashley works closely with high net worth individuals and families with a niche focus on female executives and entrepreneurs. Strong client relationships and trust are paramount in exceeding expectations while providing superior service. In addition to directly advising clients, in her role as Brand Strategist, she is responsible for implementing innovative (digital and traditional) marketing strategies for new business development and helping create unique client events and experiences.
Prior to joining Rose Capital, Ashley served as Vice President/Branch Manager for a Registered Investment Advisor under Raymond James, where she was responsible for business development/marketing, client acquisition, and portfolio management. She maintains an active Florida residential real estate license focusing on South Florida’s luxury market for high net-worth individuals.
Her professional licenses include:
- General Securities Registered Representative NYSE/FINRA (Series 7)
- Uniform Investment Adviser (Series 65)
- Uniform Securities Agent State Law Examination (Series 63)
- Life, Health and Annuity License
- Florida Real Estate License
Ashley earned a Master of Business Administration (MBA) degree from the University of Miami specializing in both Finance and Management, and a Bachelor of Arts Degree in Communications from the University of Maryland. She was on the board of Joshua’s Heart Foundation and was presented the Super Hero of Service Award in 2016. She is an avid golfer and resides in Miami Beach, FL.
Portfolio Manager
In his role as Portfolio Manager, Jonathan is responsible for custom-designing investment proposals and increasing overall team efficiency, preparing bespoke technical analysis/investment research, as well as providing outstanding client services. Before joining Rose Capital Advisors, Jonathan worked in real estate private equity undertaking investment research and property accounting. He was also a part of Rose Capital’s Summer Intern Class of 2018.
His professional licenses include:
- General Securities Registered Representative NYSE/FINRA (Series 7)
- Uniform Combined State Law Examination (Series 66)
Jonathan graduated from the University of Miami with a Bachelor of Arts in Finance and Accounting. Originally from New Jersey, he currently resides in Miami, FL and enjoys playing basketball, fishing, and traveling.
Financial Advisor
Jamel Gordon has over 10 years of experience in the finance industry. He specializes in working with high-net-worth families and individuals, entrepreneurs and athletes on estate planning, business succession planning and investment strategies.
He is a CERTIFIED FINANCIAL PLANNER™ professional and holds FINRA Series 7, 63, and 66 licenses and the Life, Health, Variable Annuity license.
Gordon brings his clients a thoughtful and comprehensive approach to achieving their estate planning, wealth protection and legacy building goals.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.
Director of Client Solutions
Mike Reardon joins Rose Capital Advisors as the Director of Client Solutions, where he will service the firm’s clients, evaluate new and existing products and services, and cultivate new institutional relationships. Mike comes to Rose Capital with 33 years of experience in the asset management business. Mike most recently spent 12 years with global investment consultant and asset manager Russell Investments, where he was focused on the institutional outsourced CIO for endowments and foundations, as well as corporates and the defined contribution business. Prior to joining Russell Investments, Mike was the U.S. Head of Consultant Relations at Congress Asset Management in Boston, Mass. He was responsible for working with institutional consultants and handling due diligence. Prior to his role at Congress, Mike was the senior client service officer for the Massachusetts Pension Reserve Investment Board (PRIM) for 6 years. Prior to that Mike spent several years at both boutique asset manager Hagler, Mastrovita & Hewitt as a trader and analyst and the State Street Bank Analytics group as an analyst.
Since 2009, Mike has served five terms as a trustee on the $220 million Natick (MA) Contributory Retirement Board overseeing asset allocation and manager selection and oversight. Mike also previously served on the Finance & Investment Committee for the University of Vermont Endowment.
Mike received a Bachelor of Science degree in Business Administration from the University of Vermont. He also received his Masters of Science in Finance from the Wallace E. Carroll Graduate School of Management, Boston College.
His professional licenses include:
- General Securities Registered Representative NYSE/FINRA (Series 7)
- Uniform Securities Agent State Law Examination (Series 63)
Business Development – Sports & Entertainment
Donovan Ford joins Rose Capital Advisors with a background in sports management & entertainment. A graduate of Concordia University at Austin in 2017. Ford has worked with high-profile high school, college, & professional athletes with their career development & business ventures. One of Ford’s achievements is creating greater business opportunities for college athletes through the NIL rule that was established in July 2021.
In this position, with Rose Capital Advisors, Ford will work closely alongside Jamel Gordon, focusing on educating athletes and entertainers and strategically building their individual enterprises.
Executive Assistant | Office Manager
As Office Manager and Executive Assistant, Jodi is responsible for general office operations, corporate events, and overall support to the Managing Partner and the rest of the Rose Capital team in order to increase overall efficiency.
Prior to joining Rose Capital Advisors, Jodi was the sole proprietor of a minority female owned business, Legacy Moving and Storage which contracts with major van lines to coordinate corporate, international, government, military, and household relocation service. Before that she worked in the mortgage industry in both sales and administration as a loan originator and subsequently in process management and underwriting. Jodi began her career in the field of human services as she worked passionately with people with varying cognitive and physical disabilities.
Jodi graduated from Northeastern University with a Bachelor of Science in Psychology and also studied abroad at the University of London, where she established her love of travel and wine. She holds CompTIA | A+ Certification in IT Fundamentals. Originally from Cape Cod, Jodi has resided in Boston, New York, Philadelphia and now Miami Beach. Jodi is an enthusiastic member of the communities she has been a part of and continues to volunteer as a Wish Grantor for Make-A-Wish Foundation.
Competitive Advantage
We have developed a unique family-oriented culture that places a larger emphasis on long-term financial planning than on short-term performance. Maintaining the belief that by educating and collaborating with our clients about their investments, they are more inclined to come up with their own informed decisions.
Triangulation of AdviceBy separating our advice from where products are sourced and where assets are safely held (custody), we avoid many of the conflicts inherent in traditional bank wealth management models. At large brokerage firms and banks, these are traditionally linked and clients are given advice, buy products/services, and hold their assets all at the same financial institution. By completely unlinking these in a way most others don’t, we embrace a more client-focused, personalized model.
Objective AdviceOur goal is to provide customized advice that is objective, transparent and client-focused, while minimizing outside influence. At Rose Capital Advisors, we understand that each client has a unique path to financial success, and our individualized approach dives deep into which plan of action is best, and will yield the greatest results. As fiduciaries for our clients, we are legally bound to place their interests above everything else we do.
Independent Custody of Client AssetsThe separation of custody creates an additional level of protection for clients. We have the flexibility to work with one or multiple top tier custodians such as Pershing/Bank of New York, Fidelity, and JP Morgan to hold all client assets in safe keeping. We have no affiliation or commitment to these firms; instead, we believe that they are the best firms for the job, and best meet our clients’ needs.
Expanded Selection of Products & ServicesInstead of being captive to one company, our clients now become an extension of Rose Capital Advisors which is an institutional client of Wall Street and leverage the best intellectual capital, resources, and capabilities in the world, ranging from global capital markets research, alternative investments, credit and lending solutions, private banking services, investment banking capabilities, integrated technology, insurance, estate planning and much more.
Why an independent advisor?
“A fiduciary is someone who has undertaken a legal obligation to act in the best interest for and on behalf of another in a particular matter in circumstances which give rise to a relationship of trust and confidence” — Bristol & West Builg Society v Mothew
Your interests are best served by a Wealth Management Advisor who acts as a truly unbiased fiduciary, as opposed to traditional brokerage and bank advisors who are held only to the “suitability” standard.
Open-architecture approach & institutional research coverage
As a member of the Dynasty Financial Partners Network, Rose Capital Advisors’ investment solutions are selected from amongst the best available across the industry. Your wealth management team is not obligated to sell certain products, with the goal of creating a conflict-free environment. Investment solutions are vetted through an institutional research process and consistently monitored throughout the investment cycle.
Rose Capital Advisors clients’ assets are custodied at a leading independent custodian of your choice such as Pershing/Bank of New York Mellon, JP Morgan, and Fidelity among others. Rose Capital Advisors utilizes consolidated reporting technology from Envestnet that integrates the client’s entire portfolio of assets onto one statement.
You want your advisor to be focused on providing the best possible advice to meet your needs, as opposed to being motivated to execute transactions. Unlike traditional brokerage and bank advisors, Rose Capital Advisors’ wealth management team is not incentivized to recommend transactions and instead can provide their best, unbiased advice and counsel at all times. Unlike traditional brokerage and bank advisors, Rose Capital Advisors’ wealth management team is not incentivized to recommend transactions and instead always strives to provide unbiased advice and counsel.
Client Profile
The Rose Capital Advisors client is why we exist, and although they have a diverse array of professions and backgrounds, they share the same core values as our team. We are fortunate that they consider us a part of their growth for their future.
Our current client base spans a vast array of individuals, including:
- Senior Executives of Fortune 500 Companies
- Small Business Owners & Entrepreneurs
- Hedge Fund and Private Equity Principals
- Professional Athletes & Sports Broadcasters
- Family Offices
- Nonprofits & Foundations
We have found that our clients have similar attributes:
- Committed to our comprehensive financial planning philosophy
- High net worth
- Eager to introduce our practice to their network
- Philanthropic and charitable
- Involved in their communities
- Delightful to work with
Some of the locations where our clients call their home:
Miami | New York | Boston | Los Angeles | London | Paris | Shanghai | Singapore | Cayman Islands | Monaco
Community Involvement
Rose Capital Advisors proudly supports various philanthropic initiatives in our local community. Most notably, Ray of Hope Foundation, Serena Williams Fund, Best Buddies, and Mourning Family Foundation.
Industry Recognition
We are honored to have been recognized in our industry by the following awards:
Financial Advisor Magazine: One of America’s Top RIAs in 2023; Think Advisor Luminaries Class of 2021; Private Asset Management Award: Best Private Wealth Manager Under $5B – Performance Award (2020); Private Asset Management Award: Best Multi-Family Office – Client Service Under $2 Billion (2019); and InvestmentNews Best Practices Award: Top Performer: Pricing & Profitability (2018)
2024 Family Office Services (Miami) award and 2024 Philanthropy Advisory (Miami) award, developed by Family Wealth Report (Miami, Latin America, & Caribbean), is based on the period from 1/1/23 to 12/31/23 and was released on January 18, 2024. Neither Rose Capital Advisors nor any of its advisors pay a fee in exchange for this award. Please see here for more information.
FA Magazine Disclosure: 2023 One of America’s Top RIAs in 2023, developed by Financial Advisor Magazine, is based on the period from 12/31/21 to 12/31/22 and was released on July 14, 2023. Neither Rose Capital Advisors nor any of its advisors pay a fee in exchange for this award. Please see here for more information. Financial Advisor Magazine’s RIA Ranking was published in the July/August 2023 edition, and is an independent listing produced by Financial Advisor Magazine. It is based on data gathered by Financial Advisor(FA) from RIA firms. FA’s RIA ranking orders firms from largest to smallest, based on AUM reported to FA by firms that voluntarily complete and submit FA’s survey by the deadline. FA verifies AUM by reviewing ADV forms. Neither the RIA firms nor their employees pay a fee to Financial Advisor to be included in the listing. To be eligible for Financial Advisor Magazine’s national ranking of RIAs, firms must be registered investment advisors and provide financial planning and related services to individual clients. The ranking can be found on its website, www.fa-mag.com.
Pam Award Disclosure: 2019 Best Multi-Family Office – Client Service Under $2 Billion, developed by Private Asset Management, is based on the period from August 2017 to July 2018 and was released on February 7, 2019. Neither Rose Capital Advisors nor any of its advisors pay a fee in exchange for this award. Was developed by PAM, now known as With.Intelligence. 2020 Best Private Wealth Manager Under $5bn-Performance, developed by Private Asset Management, is based on the period from August 2018 to July 2019 and was released on February 6, 2020. Neither Rose Capital Advisors nor any of its advisors pay a fee in exchange for this award. Was developed by PAM, now known as With.Intelligence. Please see here for more information. The With Intelligence Private Asset Management Awards are awarded annually by Private Asset Management, a financial services industry trade publication. A panel of independent industry experts selects the winners based on a number of qualitative and quantitative performance indicators. Nomination or receipt of a PAM Award is not necessarily indicative of any particular client’s experience or a guarantee that the firm will perform in the future as it did during the period evaluated by The PAM Awards. The firms nominated are not required to be members of PAM but may incur a cost if they choose to be. Sponsorship of the gala for the awards ceremony is not a prerequisite of the award.
InvestmentNews Disclosure: 2018 Top Performer: Pricing & Profitability, developed by InvestmentNews (Best Practices Awards), is based on the period from January 2017 to December 2017 and was released on November 13, 2018. Neither Rose Capital Advisors nor any of its advisors pay a fee in exchange for this award. Please see here for more information.