Independent, boutique wealth management firm located in Miami Beach.

Our Story

After nearly 20 years in the financial services industry, we grew frustrated by the constraints and red tape of being employees of large banks. In 2012, we sought to create our own boutique advisory firm based on the principles of independence, transparency and client advocacy. We unapologetically embody an anti-corporate culture. Located in the heart of South Beach, we personify our surroundings: laid-back, easy-going, and approachable. Our office feels more like a Silicon Valley start-up loft with high ceilings, industrial lighting and collaborative whiteboard walls than a stodgy old Wall Street private bank. We are extremely professional; yet display a unique family-oriented environment that is comfortable and familiar for all clientele. We embrace new technology to enhance the client experience.

We provide comprehensive financial planning, overall wealth management, and strategic investment advice to high net worth individuals, entrepreneurs, and families who seek unbiased, intelligent advice and counsel. We are responsible for the crafting of customized investment solutions and for advising clients regarding matters related to investment policy, asset allocation, cash flow analysis, product selection, and performance analytics. Our practice is reserved to an exclusive group of uniquely successful clients, allowing us the time needed to carefully customize our services and solutions.

“Rose Capital Advisors’ model is simple and clear: every component of our platform is designed with the intention to protect and grow their clients’ wealth with absolute objectivity. “

Our Team

Michael Rose, CFP®

Managing Partner

Gareth Evans

Director of Business Development

Mitch Romano

Director of Operations

Ashley Kulju

Ashley Kulju

Financial Advisor | Brand Strategist


Jamel Gordon

Financial Advisor

Jonathan Binns

Jonathan Binns

Investment Associate


Jodi Rose

Executive Assistant | Office Manager

Why an Independent Advisor?

“A fiduciary is someone who has undertaken a legal obligation to act in the best interest for and on behalf of another in a particular matter in circumstances which give rise to a relationship of trust and confidence — Bristol & West Builg Society v Mothew.”

Your interests are best served by a Wealth Management Advisor who acts as a truly unbiased fiduciary, as opposed to traditional brokerage and bank advisors who are held only to the “suitability” standard.

As a member of the Dynasty Financial Partners Network, Rose Capital Advisors’ investment solutions are selected from amongst the best available across the industry. Your wealth management team is not obligated to sell certain products, with the goal of creating a conflict-free environment. Investment solutions are vetted through an institutional research process and consistently monitored throughout the investment cycle.

Rose Capital Advisors clients’ assets are custodied at a leading independent custodian of your choice such as Pershing/Bank of New York Mellon, JP Morgan, and Fidelity among others. Rose Capital Advisors utilizes consolidated reporting technology from Envestnet that integrates the client’s entire portfolio of assets onto one statement.

You want your advisor to be focused on providing the best possible advice to meet your needs, as opposed to being motivated to execute transactions. Unlike traditional brokerage and bank advisors, Rose Capital Advisors’ wealth management team is not incentivized to recommend transactions and instead can provide their best, unbiased advice and counsel at all times.

Competitive Advantage

We have developed a unique family-oriented culture that places a larger emphasis on long-term financial planning than on short-term performance. Maintaining the belief that by educating and collaborating with our clients about their investments, they are more inclined to come up with their own informed decisions.

Triangulation of advice:

We have separated our advice from where products are sourced and where assets are safely held (custody). We call this “The Triangulation of Advice”. At large brokerage firms and banks, these are traditionally linked and clients are given advice, buy products/services, and hold their assets all at the same financial institution. By completely unlinking these in a way most others don’t, we embrace a more client-focused, conflict-free model. As a result, our clients can expect:


Objective Advice:

We provide customized advice that is objective, transparent and free from outside influence. As fiduciaries for our clients, we are legally bound to place their interests above everything else we do.

Independent Custody of Client Assets:

The separation of custody creates an additional level of protection for clients. We have the flexibility to work with one or multiple top tier custodians such as Pershing/Bank of New York, Fidelity, and JP Morgan to hold all client assets in safe keeping. We have no affiliation or commitment to these firms; instead, we believe that they are the best firms for the job, and best meet our clients’ needs.

An Expanded Selection of Products and Services:

Instead of being captive to one company, our clients now become an extension of Rose Capital Advisors which is an institutional client of Wall Street and leverage the best intellectual capital, resources, and capabilities in the world, ranging from global capital markets research, alternative investments, credit and lending solutions, private banking services, investment banking capabilities, integrated technology, insurance, estate planning and much more.


Our Existing Client Base

Consists Of…

  • Senior Executives of Fortune 500 Companies
  • Small Business Owners
  • Entrepreneurs
  • Hedge Fund and Private Equity Principals
  • Professional Athletes
  • Sports Broadcasters
  • Family Offices
  • Nonprofit
  • Foundations

Who Are…

  • High Net Worth
  • Committed to our comprehensive financial planning philosophy
  • Eager to introduce our practice to their network
  • Philanthropic
  • Delightful to work with

Living In…

  • Miami
  • New York
  • Boston
  • Los Angeles
  • London
  • Paris
  • Shanghai
  • Singapore
  • Cayman Islands
  • Monaco


Rose Capital Advisors proudly supports various philanthropic initiatives in our local community. Most notably, Make-a-Wish, Mourning Family Foundation, Ray of Hope Foundation and Serena Williams Fund. Click each logo to learn more about the organization.



Best Multi-Family Office – Client Service Under $2 Billion

Top Performer: Pricing & Profitablity