Independent, boutique wealth management firm located in Miami Beach.

Our Story

After nearly 20 years in the financial services industry, we grew frustrated by the constraints and red tape of being employees of large banks. In 2012, we sought to create our own boutique advisory firm based on the principles of independence, transparency and client advocacy. We unapologetically embody an anti-corporate culture. Located in the heart of South Beach, we personify our surroundings: laid-back, easy-going, and approachable. Our office feels more like a Silicon Valley start-up loft with high ceilings, industrial lighting and collaborative whiteboard walls than a stodgy old Wall Street private bank. We are extremely professional; yet display a unique family-oriented environment that is comfortable and familiar for all clientele. We embrace new technology to enhance the client experience.

We provide comprehensive financial planning, overall wealth management, and strategic investment advice to high net worth individuals, entrepreneurs, and families who seek unbiased, intelligent advice and counsel. We are responsible for the crafting of customized investment solutions and for advising clients regarding matters related to investment policy, asset allocation, cash flow analysis, product selection, and performance analytics. Our practice is reserved to an exclusive group of uniquely successful clients, allowing us the time needed to carefully customize our services and solutions. We have become a trusted and credible source of unbiased objective financial advice and counsel to help individuals and families properly manage their wealth and other financial matters. Most importantly we act as true fiduciaries to always act in the best interest of our clients.

“Rose Capital Advisors’ model is simple and clear: every component of our platform is designed to ensure that our wealth management team is able to protect and grow their clients’ wealth with absolute objectivity. “

Our Team

Michael Rose, CFP®

Managing Partner

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Gareth Evans

Director of Business Development

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Mitch Romano

Director of Operations

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David Storch

Investment Associate

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Ashley Kulju

Financial Advisor
Brand Strategist

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Michael has been providing strategic investment advice and wealth management services for over 18 years. Prior to Founding Rose Capital Advisors, Michael spent over 7 years with Dominick & Dominick LLC, a firm with rich history and tradition dating back to 1870, and prior to that, with Wachovia (now Wells Fargo), where he spent several years working in their Private Client Group in New York City and Miami. During this time, he dealt with top-level executives from several of Wachovia’s key corporate banking clients. Michael also spent four years at another NYSE member firm in New York City, and opened that firm’s first international office in Toronto, Canada. Michael’s practice is reserved to an exclusive group of distinctive clients, comprised of High Net-Worth Individuals, Small Institutions, Professional Athletes, Entrepreneurs, Family Offices, and Non-Profit Foundations, with specific expertise in alternative investments such as Hedge Funds, Private Equity/Leveraged Buyouts, Venture Capital, Commodities/Managed Futures, Real Estate, and Timberland, totaling in excess of $1Billion of capital raised.

Michael received a Bachelor of Science degree in Finance from Syracuse University and also studied abroad in Madrid, Spain. His professional licenses include:

•Certified Financial Planner™ certification

•General Securities Registered Representative NYSE/FINRA (Series 7)

•Uniform Investment Adviser (Series 65)

•Uniform Securities Agent State Law Examination (Series 63)

•Futures Managed Funds Examination (Series 31)

•Other applicable Variable Annuity, Life and Health Insurance licenses

Michael is a very active member of the local community of South Florida and has joined forces with other distinct individuals and organization for philanthropic causes. Details regarding these organizations can be found here. Michael has served on the Board of Directors of the Make-a-Wish Foundation of Southern Florida, one of the most recognizable charitable organizations as well as one of the top ranked and most trusted brands in the United States, and is a member of the Foundation’s Endowment Investment Committee. He is also a member of several other professional and charitable organizations, including participation as a board member of Driving Force Giving Circle (DFGC) and the Mourning Family Foundation, a Pillar Trustee of the Miami Beach Chamber of Commerce, and member of the Fireman Capital Partners (FCP) Advisory Board.

Michael is currently married and lives with his wife Luanne in Miami Beach, FL.

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As Head of Business Development for Rose Capital Advisors, Gareth Evans brings over 20 years of experience in the financial services industry and is responsible for identifying, initiating, and cultivating new strategic relationships worldwide, in order to grow and expand our brand. His specific areas of focus include: new client acquisitions (high net worth individuals, family offices and small institutions), exploring new alternative investment manager relationships, new advisor tuck-ins, and all public relations, social media, and marketing initiatives. Additionally, Gareth oversees and ensures a seamless on-boarding process for new clients and advisory teams as they integrate into the Rose Capital Advisors and Dynasty Financial Partners network.

Prior to joining Rose Capital Advisors, Gareth spent nearly a decade working in the Private Client Group at Dominick & Dominick LLC., a firm with rich history and tradition dating back to 1870. Before that he worked for another fast growing NYSE member firm, where he helped expand it’s private client business as well as their fund of funds and venture capital activities. Gareth started his career at Julius Baer in New York City in 1993, where he worked on their foreign exchange, options and precious metals desks, as well as the spot forex overnight desk, which at that time was one of the only NYC based 24-hour trading desks on Wall St. He currently holds his Series 7 (General Securities Representative) and Series 66 (Uniform Combined State Law Examination).

Gareth has been active in several charitable endeavors in New York City over the years, supporting various causes including Love Heals (AIDS Charity), Susan G. Komen, the most widely known, largest and best-funded breast cancer organization in the United States, and is currently on the Board of Directors of B*CURED, a non profit focused on supporting Brain Cancer Research. He is an avid outdoor enthusiast, having completed 14 marathons, having recently trekked to Mt. Everest Base Camp and participated in the ICE MARATHON in Antarctica in November 2015. In the past he has participated in horse show jumping competitions in Wellington, FL during the winter months jumping season. Originally from Zurich, Switzerland, Gareth matriculated at the prestigious King’s School in Canterbury, UK and received a Bachelor’s of Law (LLB) degree from King’s College, University of London. He now resides in Miami, FL.

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As Director of Operations, Mitch Romano is responsible for all back office logistics, client service, and interfacing with Pershing, our custodian. Prior to joining Rose Capital Advisors, Mitch worked with Michael for over 7 years at Dominick & Dominick. Mitch began his career in the financial services industry in 2000, working in the operations department at UBS Paine Webber, and then Morgan Stanley’s global wealth management division, where he worked his way up to complex service manager.

Mitch is a Miami native and studied accounting and finance at Miami Dade College. His professional licenses include Series 7 (General Securities Representative) and Series 66 (Uniform Combined State Law Examination).

Mitch lives in Miami with his wife and high school sweetheart of 20 years, Monica, and their beautiful daughter, Samantha.

David graduated from the University of Miami and attained a Bachelor of Business Administration degree in Finance and Accounting.

As Investment Associate, David assists in evaluating portfolios, developing financial plans, and performing financial modeling analysis for clients. David is very skilled with technology and has implemented our CRM platform. At 23 years old, he is one of the youngest CFP®’s in the country. He has been featured in the Wall Street Journal and Financial Advisor Magazine. His other professional licenses include the Series 7, Series 66, & Life and Health Insurance (including annuity).

Prior to joining Rose Capital Advisors, David served as a Business Development Officer at Trinity Management Partners where he was responsible for developing pitchbooks, analyzing client’s financial information, and interacting with prospects and clients.

David lives in Miami Beach with his Golden Retriever, Sasha.

In his spare time, he enjoys playing golf, basketball and rooting for his hometown, Chicago, sport’s teams.

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As a Financial Advisor, Ashley works diligently with clients to understand their needs and to customize plans to meet their financial goals.  Strong client relationships and trust are paramount in exceeding expectations while providing superior service.  In her role as Brand Strategist, she implements innovative marketing strategies for new business development and unique client experiences.

Prior to joining Rose Capital, Ashley worked as Vice President/Branch Manager for a Registered Investment Advisor under Raymond James.  She was responsible for business development, client acquisition, and portfolio management.  She maintains an active Florida residential real estate license focusing on South Florida’s luxury market for high net-worth individuals.

Her professional licenses include:

  • Uniform Investment Adviser (Series 65)
  • Life, Health and Annuity License
  • Florida Real Estate License

Ashley earned a Master of Business Administration (MBA) degree from the University of Miami specializing in both Finance and Management, and a Bachelor of Arts Degree in Communications from the University of Maryland.  She was on the board of Joshua’s Heart Foundation and was presented the Super Hero of Service Award in 2016. Ashley is an avid golfer and resides in Miami Beach, FL.

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Why an Independent Advisor?

“A fiduciary is someone who has undertaken a legal obligation to act in the best interest for and on behalf of another in a particular matter in circumstances which give rise to a relationship of trust and confidence — Bristol & West Builg Society v Mothew.”

Your interests are best served by a Wealth Management Advisor who acts as a truly unbiased fiduciary, as opposed to traditional brokerage and bank advisors who are held only to the “suitability” standard.

As a member of the Dynasty Financial Partners Network, Rose Capital Advisors’ investment solutions are selected from the best available across the industry. Your wealth management team is not obligated to sell certain products, creating a conflict-free environment. Investment solutions are vetted through an institutional research process and consistently monitored throughout the investment cycle.

Rose Capital Advisors clients’ assets are custodied at a leading independent custodian of your choice such as Pershing/Bank of New York Mellon, JP Morgan, and Fidelity among others. Rose Capital Advisors utilizes consolidated reporting technology from Envestnet that integrates the client’s entire portfolio of assets onto one statement.

You want your advisor to be focused on providing the best possible advice to meet your needs, as opposed to being motivated to execute transactions. Unlike traditional brokerage and bank advisors, Rose Capital Advisors’ wealth management team has no incentive to recommend transactions and instead can provide their best, unbiased advice and counsel at all times.

Competitive Advantage

We have developed a unique family oriented culture that places a larger emphasis on long-term financial planning than on short-term performance. Maintaining the belief that by educating and collaborating with our clients about their investments, they are more inclined to come up with their own informed decisions.

Triangulation of advice:

We have separated our advice from where products are sourced and where assets are safely held (custody). We call this “The Triangulation of Advice”. At large brokerage firms and banks, these are traditionally linked and clients are given advice, buy products/services, and hold their assets all at the same financial institution. By completely unlinking these in a way most others don’t, we embrace a more client-focused, conflict free model. As a result, our clients can expect:


Objective Advice:

We provide customized advice that is 100% objective, transparent and free from outside influence. As fiduciaries for our clients, we are legally bound to place their interests above everything else we do.

Independent Custody of Client Assets:

The separation of custody creates an additional level of protection for clients. We have the flexibility to work with one or multiple top tier custodians such as Pershing/Bank of New York, Fidelity, and JP Morgan to hold all client assets in safe keeping. We have no affiliation or commitment to these firms; instead, we believe that they are the best firms for the job, and best meet our clients’ needs.

An Expanded Selection of Products and Services:

Instead of being captive to one company, our clients now become an extension of Rose Capital Advisors which is an institutional client of Wall Street and leverage the best intellectual capital, resources, and capabilities in the world, ranging from global capital markets research, alternative investments, credit and lending solutions, private banking services, investment banking capabilities, integrated technology, insurance, estate planning and much more.


Our Existing Client Base

Consists Of…

  • Senior Executives of Fortune 500 Companies
  • Small Business Owners
  • Entrepreneurs
  • Hedge Fund and Private Equity Principals
  • Professional Athletes
  • Sports Broadcasters
  • Family Offices
  • Nonprofit
  • Foundations

Who Are…

  • Truly fun to work with
  • Philanthropic
  • Committed to our comprehensive financial planning philosophy
  • High Net Worth
  • Eager to introduce our practice to their network

Living In…

  • Miami
  • New York
  • Boston
  • Los Angeles
  • London
  • Paris
  • Shanghai
  • Singapore


Rose Capital Advisors proudly supports various philanthropic initiatives in our local community. Most notably, Make-a-Wish, Mourning Family Foundation, Ray of Hope Foundation and Serena Williams Fund. Click each logo to learn more about the organization.